Crewcial | Plank Designs

Client: Crewcial (Social Media Marketing Agency) Platform: Framer Role: UI/UX Design & Framer Development Timeline: 4 Weeks Tags: Agency, Social Media, Creative, Framer, No-Code, Portfolio

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The Challenge: Breaking Through the Scroll

Social media marketing agencies face a unique paradox: they're hired to create scroll-stopping content, yet their own websites often fade into the background. In an industry where creativity is the product, most agency sites rely on safe layouts and stock photography that fail to demonstrate the very expertise they're selling.

Crewcial approached us with a clear mission: build a website that doesn't just tell potential clients they're creative—it shows them. They needed a digital presence that could:

Command Attention: Stand out in a sea of agency websites with bold, memorable design that reflects their social-first expertise.
Showcase Real Work: Create a portfolio experience that lets their campaigns take center stage without overwhelming navigation.
Build Instant Credibility: Establish trust with prospects through strategic case studies, client logos, and results-driven messaging.
Convert Creatives & CMOs Alike: Appeal to both creative directors (who care about visual flair) and marketing executives (who care about ROI).

The ask was simple in theory but complex in execution: build a site that feels as dynamic and energetic as the social feeds Crewcial manages for their clients.

The Solution: Energy Meets Strategy

We designed Crewcial to capture the vibrant energy of social media while maintaining the professionalism that enterprise clients expect. Every element was chosen to reflect the agency's dual expertise: creative storytelling backed by data-driven strategy.

A Visual Identity That Pops

Social media lives on bold visuals, so we brought that same energy to the web. The design features:

Vibrant Gradients & Color Blocks: Strategic use of color creates visual hierarchy and guides attention to key messages.
Playful Typography Treatment: Headlines that break the grid and demand attention—just like a great social post.
Dynamic Mockups: Social feed previews, device frames, and platform UI elements embedded directly into the layout to ground the design in the social media context.
Motion That Matters: Subtle hover states, animated counters (for follower growth stats), and micro-interactions that make the site feel alive without distracting from the content.

Portfolio-First Architecture

For a creative agency, the work is the hero. We designed multiple portfolio layouts that allow Crewcial to:

Showcase Campaigns Visually: Full-bleed images and video backgrounds let the work breathe.
Tell the Story Behind the Work: Each case study balances visuals with metrics—engagement rates, follower growth, conversion lifts—proving the value beyond the aesthetic.
Filter by Platform: Easy navigation allows visitors to explore work by Instagram, TikTok, LinkedIn, or YouTube campaigns.

Trust Built Block-by-Block

Social media agencies live and die by results. We dedicated prime real estate to:

Client Showcase: Logos of brands Crewcial has worked with (both recognizable names and niche players).
Results Counter: Animated stats displaying total followers managed, engagement rate averages, and content pieces created.
Testimonial Carousel: Video and text testimonials from real clients, adding social proof that resonates with decision-makers.

The Framer Build: Flexibility for a Fast-Paced Agency

Social media moves fast—and so do the agencies that master it. Crewcial needed a site they could update in real-time as they landed new clients, launched campaigns, or won awards. Framer was the obvious choice.

Component Library for Speed

We built a comprehensive component library that gives Crewcial's team the power to:

Swap Portfolio Items Instantly: Update featured work without touching code.
Modify Service Offerings: As the agency expands into new areas (UGC, influencer marketing, paid social), they can update service pages in minutes.
Manage Blog Content: Framer CMS powers their insights section, allowing them to publish thought leadership content that drives SEO and establishes authority.

We know that many of Crewcial's potential clients will first visit the site on their phones—scrolling between meetings just like they scroll social media. The mobile experience is meticulously crafted:

Touch-Friendly Navigation: Thumb-optimized menus and CTAs.
Preserved Visual Impact: Images and videos maintain their punch on smaller screens.
Fast Load Times: Optimized assets ensure the site loads quickly even on cellular connections.

Using Framer's optimized hosting and our careful asset management, the Crewcial site loads instantly—critical for retaining the short attention spans of busy marketing executives.

The Results: A Site That Works as Hard as the Agency

Since launching the new template, Crewcial has transformed their website from a digital brochure into a 24/7 sales tool.

Increased Inbound Inquiries: The bold, confident design has led to a measurable increase in contact form submissions from qualified leads.
Shorter Sales Cycles: Prospects arrive at discovery calls already understanding Crewcial's style and value, thanks to the clear portfolio and case study presentations.
A Source of Pride: The team at Crewcial finally has a site they're proud to share—one that reflects the quality of the work they produce for clients every day.
Operational Efficiency: Marketing updates that used to require developer hours now take minutes, freeing the team to focus on client work.

"Plank Designs didn't just build us a website—they built us a competitive advantage. The site feels like us: bold, creative, and results-driven. It's the first thing we show prospects, and it closes deals before we even get on the phone." — Founder, Crewcial

Why This Template Works

The Crewcial template is purpose-built for social media agencies ready to command attention and win better clients.

For Agency Founders: A site that positions you as a premium partner, not a commodity service provider.
For Creative Directors: A visually stunning canvas that lets your work shine without compromise.
For Marketing Managers: An easy-to-update system that grows with your agency and your offerings.

Step off the sidelines and into the spotlight. Give your agency the digital presence it deserves.