Strategize | Plank Designs

A Premium B2B SaaS Marketing Website Template Built in Framer

Client: Strategize (Product-Led SaaS) Platform: Framer Role: UI/UX Design & Framer Development Timeline: 3 Weeks Tags: B2B, SaaS, Framer, No-Code, Marketing Site

View Live Demo | Purchase Template (Coming Soon)

The Challenge: Standing Out in a Sea of Sameness

The B2B SaaS landscape is crowded. Most marketing websites rely on generic templates that lack personality, fail to communicate complex value propositions, and—critically—do not convert visitors into users.

Strategize came to us with a vision: to create a digital presence that moves beyond the standard "corporate blue" SaaS aesthetic. They needed a website that could:

Capture Attention: Differentiate from competitors with a bold, modern design language.
Simplify Complexity: Clearly explain a sophisticated B2B product without overwhelming the visitor.
Drive Conversions: Architect the user journey to guide visitors from "awareness" to "active trial" seamlessly.

The goal was clear: build a high-performance marketing site that feels as innovative as the software it represents.

The Solution: Building a Conversion Machine in Framer

We chose Framer as the platform for this project because it offers the perfect intersection of design fidelity and development speed. We couldn't just make it look good; we had to build a framework that Strategize's marketing team could manage for years to come.

A Visual Identity Rooted in Trust & Innovation

We moved away from flat, generic illustrations and embraced depth. Using Framer's advanced styling capabilities, we implemented subtle gradients, layered blurs, and floating elements to create a sense of sophistication and technological edge. The color palette balances professional neutrality with vibrant, clickable accents that draw the eye to conversion points.

Strategic Layouts for Complex Messaging

B2B products often have multiple features and buyer personas. We designed modular, scalable sections that allow Strategize to highlight specific use cases without page bloat.

The Hero Section: A clear, benefit-driven headline supported by a dynamic visual component.
Social Proof Strip: Prominently featured logos and trust signals to establish authority immediately.
Feature Grids: Designed to be scannable, using icons and concise copy to explain "what" the product does, followed by expandable sections for the "how."

Conversion-First Architecture

Every pixel was designed with the user journey in mind.

Primary CTAs: High-contrast buttons placed at every natural decision point.
Sticky Navigation: Ensures the "Get Started" button is never more than a click away.
Pricing Section: A transparent, easy-to-compare pricing layout designed to reduce friction and move users toward the trial.

The Framer Build: Customization Without Code

A template is only valuable if it is easy to use. We leveraged Framer's component-based architecture to ensure that Strategize's team could update content without breaking the design.

Global Components: Navigation, footers, and buttons are synced globally. Change it once, and it updates site-wide.
CMS Integration: We set up the Blog and Case Studies sections using Framer's CMS, allowing the team to publish new content independently.
Responsive Design: Rigorous testing ensured the site is pixel-perfect on desktop, tablet, and mobile. The complex layouts reflow gracefully, maintaining readability and impact on any device.

The Results: A Foundation for Predictable Growth

Since launching the new template, Strategize has gained a digital asset that works as hard as their sales team. The template provides:

Enhanced Credibility: The premium design immediately signals to potential enterprise clients that Strategize is a serious, trustworthy partner.
Improved Time-to-Market: The marketing team can now spin up new landing pages for campaigns in hours, not days, using the pre-built components.
Clearer User Flow: By simplifying the visual noise, visitors spend more time engaging with the core value propositions, leading to higher quality trial sign-ups.

"Plank Designs didn't just give us a template; they gave us a framework for growth. The site feels premium, loads incredibly fast, and our conversion rates have never been better. It's the digital storefront we always needed." — Marketing Director, Strategize

Why This Template Works

The Strategize template is more than just a pretty face. It is a strategic tool designed to turn traffic into revenue.

For the Designer: A visually rich starting point that breaks the SaaS mold.
For the Developer: Clean, manageable code (via Framer) that is easy to edit.
For the Business Owner: A conversion-optimized layout designed to drive trials and demos.

Explore the Strategize template today and give your B2B brand the competitive edge it deserves.

https://strategize.framer.website/ | Purchase Template (Coming Soon)